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Raising Confident Girls in a Globalised World

On a warm evening in a bustling city, a mother watched her 11-year-old daughter scroll endlessly through her phone. Between perfectly curated images, filtered beauty, and carefully staged lifestyles, the girl’s smile slowly faded. “I wish I looked like that,” she whispered. In that quiet moment, a global reality came into focus. Across continents, cultures, and income levels, millions of girls are growing up in a world more connected than ever, yet increasingly uncertain about their own worth. Globalisation has opened doors for girls in unprecedented ways. Education levels are rising, access to information is expanding, and opportunities once considered unattainable are now within reach. Yet, beneath this progress lies a troubling pattern. Confidence in girls is declining, particularly during the critical transition from childhood to adolescence. Research consistently shows that between the ages of 8 and 14, girls experience an average 30 percent drop in confidence. While boys and…