Business Clinique


Female Entrepreneurship in Africa – Is The Glass Half Full or Half Empty?

By Aditi Maheshwari

Despite the fact that Africa is leading in female self-employed statistics yet the non-progressive elements are quite evident and need reformative measures. Smart economics need to improve the playing field for women’s businesses, where women potential can be leveraged completely without any restrictive barriers to jump. Relatively scarce job opportunities for the female gender in Africa incline women towards self-employed opportunities and entrepreneurship. Average women-owned firms are either single-handed or have fewer employees and lower revenues because of capital deficit. Profits are hugely affected because of societal norms, and productivity is hampered because of diversion towards domestic tasks and investments. But in spite of the challenging atmosphere, the spirited African women have shown their tenacity to build themselves and society for the better.

Built from the Scratch with just Determination and Resilience – The Faustina Sakyi Story

By Kembet Bolton

You have to have some connection or inheritance to make it in Africa’s business terrain is a saying that most young people will like to blame their lack of foresight or business acumen on. I have been privy to discussions where people argued passionately about one’s chances of success in Africa’s business terrain if not from a wealthy family.

The Thin Line between Hard Work and Smart Work

By Miracle Nwankwo

With the return to school policy picking up in some countries, one should expect parents, especially working mothers and women entrepreneurs who faced difficulties in parenting during the COVID-19 pandemic to be relieved. However, in contrary, more work is needed from both parents and teachers to help these little ones adjust to the new normal. For working mothers and women entrepreneurs, it is going to be a little tougher because while children are resuming back to school the corporate and business world is also in pursuit of overcoming the downturn posed at them by the unexpected pandemic.

The Role of Consistent Key Messaging in Getting Brand Communication To “Land” With Audiences

By Mimi Kalinda

“There’s a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.” — Frank Luntz.

The biggest gift a customer can give a brand

A referred brand is a preferred brand, and a preferred brand is a referred brand”. This quote by Bernard Clive underscores the importance of referrals as a means of gaining customers in a business.

Customers are the lifeblood of any business – you can’t get enough of them. With competition in business as fierce as it has become, and innovative ideas leading the launches of new businesses almost every day, it is as easy to get into business as it is to fail.