Moroccan business mogul Salwa Akhannouch has opened her fourth Yan & One store, and the second one in Casablanca alone. The new store, which is located on Casablanca’s Massira Al Khadra Boulevard, was decorated by Placebo Studio, a collective of young Moroccan street artists, in order to give it a “New York” vibe. Yan &One Massira is geared to give customers an “experience” and allowing them to test products. And the range of products to test is unprecedented in Morocco: 170 different brands, 70 of which are exclusive to Yan & One. Both makeup and skincare products are on offer. Unlike the other three stores already open across Morocco, the new addition includes a hair salon, as well as a nail bar, barber services, and a makeup station so visitors can get glammed up on the spot. The official opening took place on Saturday, September 14, and was a grand…
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