UK To Ban Gender Stereotypes in Ads
The UK’s Advertising Standards Authority has vowed to take a stronger stance on gender stereotypes in ads. After releasing the ‘Depictions, Perceptions and Harm’ report, the Advertising Standards Authority (ASA) argues that gender stereotyping in commercials is harmful and will begin enforcing new restrictions and standards in 2018. Responding to evidence in the report, ASA’s sister body, the Committee of Advertising Practice (CAP), will develop new ad standards to address these gender stereotypes. ‘Depictions, Perceptions and Harm’ found that gender stereotyping in ads can restrict the choices, aspirations and opportunities of children, young people and adults, as well as playing a part in the economic and social effects of unequal gender outcomes. According to the ASA’s release, examples of ad content that will be considered problematic under the new rules include: Ads depicting an entire family creating household mess while a woman has sole responsibility of…
Serena Williams
‘’The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong,…
TASNEEM ZEHRA HUSAIN: Pakistan’s Foremost Female theoretical physicist
Tasneem Zehra Husain is the first female string theorist in Pakistan. Growing up, she was lucky to have well-educated parents who started supporting her…
Mimi Alemayehou: Representing Africa Across borders
Born in Ethiopia and raised in Kenya and the United States, Mimi Alemayehou is a development and finance professional. She attended St. Austins Academy,…
Angeline Vere: The Color in the Boardroom
Angeline Vere is the Chief Executive Officer of Telecel Zimbabwe, a post to which she was appointed to in mid-June 2015 while she had…
How to Achieve an Eco-friendly Closet
People outside the fashion industry think the fashion industry is all bright and rosy and just about the production of the “cool stuff” but…
President Coleiro Preca Embarks On State Visit to Chile
President Marie-Louise Coleiro Preca has recently embarked on the first state visit by a Maltese head of state to the Republic of Chile.…
More Women to Get Board Positions In UAE Firms
The Gender Balance Council’s new move aims to achieve the UAE’s target of a 20 per cent female presence in corporate boardrooms. The…
South African Minister Accepts ANC President Nomination
South Africa’s human settlements minister Lindiwe Sisulu has recently accepted the nomination of some African National Congress (ANC) branches to lead the ruling party,…
Iran Air Appoints First Female CEO
Iran has appointed a female Chief Executive Officer to lead its national airline for the first time since it was established in the 1940s.…
Hyflux Chief on UBS Global Advisory Board
By: Rachael Boon Hyflux executive chairman and group chief executive Olivia Lum, has joined tennis star and five-time Grand Slam champion Maria Sharapova…
Phumzile Mlambo-Ngcuka Gets Second Term as UN Women Director
By: Nadia Neophytou United Nations (UN) secretary general Antonio Guiterres says that Phumzile Mlambo-Ngcuka will stay on for a second term as executive…
