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UNICEF Chief Advocates earliest breastfeeding for new-born babies

“When it comes to the start of breastfeeding, timing is everything,” said Henrietta Fore, the UN Children’s Fund’s (UNICEF) Executive Director, on the eve of World Breastfeeding Week. World Breastfeeding Week is celebrated annually from 1 to 7 August to encourage breastfeeding and improve the health of babies around the world by providing infants with the nutrients they need. “In many countries, it can even be a matter of life or death,” she added. In the report, Capture the Moment, UNICEF and the World Health Organization (WHO) note that while newborns who breastfeed in the first hour of life are significantly more likely to survive, they estimate that 78 million newborns are excluded. “Each year, millions of newborns miss out on the benefits of early breastfeeding and the reasons – all too often – are things we can change,” she continued. “Mothers simply don’t receive enough support to breastfeed within…