The International Trade Centre (ITC) has launched a new online platform that will allow women traders to market products in the Commonwealth countries. The directory has been produced under the She Trades project and will be hosted by the Kenya Export Promotion and Branding Agency (Keproba). The platform enables women-owned businesses to market their wares globally where ITC will facilitate networking of small and medium enterprises. “We hope to increasingly partner in similar initiatives to expand our export pie in the global economy,” said Keproba chief executive Wilfred Marube. The project aims to increase economic growth and job creation in Commonwealth countries by increasing the participation of women-owned businesses, positioning the Commonwealth to create trade and investment opportunities for women. The She Trades initiative that goes live on February 25 and brings together three million women onto one e-platform is aimed at enhancing exports by local women-owned businesses. Participating businesses…
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