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The Role of Consistent Key Messaging in Getting Brand Communication To “Land” With Audiences

By Mimi Kalinda

“There’s a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.” — Frank Luntz.

Japan’s Central Bank Names Its First Woman Executive Director in 138 Years

55-year-old Tokiko Shimizu, has been appointed as an executive director of Japan’s Central Bank, making her the first woman to fill one of the six executive posts, since the Bank’s inception in October 1882. Shimizu was appointed as part of a sweeping reshuffle at the Bank of Japan, becoming one of a team of six executives responsible for running the central Bank’s daily operations. She joined the Bank of Japan in 1987, taking up roles in the financial markets division and foreign exchange operations, and was general manager for Europe and chief representative in London between 2016 and 2018. Women make up 47% of the Central Bank’s workforce but only 13% of senior managerial posts and just 20% of expert positions dealing with legal affairs, payment systems and banknotes, according to the Bank’s data. Women have been represented on its policy board — the highest decision-making body responsible for setting monetary policy —since it…

Creating Safety for Health Workers on the Frontlines Amid Covid-19

“Every single epidemic, I lose colleagues. Doctors/nurses/lab scientists, people I knew personally, people whose work I have followed”

As the reality of the global pandemic continues to stare us in the face, here in Amazons Watch Magazine, our hearts go to all medical personnel and health workers on the frontlines of the battle against Covid-19.

All across the nations of the earth, health workers are putting their lives in line on a daily basis to ensure that the world is delivered from this deadly virus.