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Indian Women At-Risk with Education Going Online after Lockdown

Women’s rights activist Dr Aparajita Gogoi tells us how the lockdown has impacted women and girls and what can be done to address their issues

Throughout history, whenever there has been a crisis, it has always taken a larger toll on girls, women and children. The COVID pandemic has resulted in women and girls facing the brunt of it. Dr Aparajita Gogoi, Executive Director of the Centre for Catalyzing Change (C3) and the National Coordinator of the White Ribbon Alliance for Safe Motherhood India, has been working for the rights of women and young girls. She explains how this pandemic and the subsequent restrictions have placed women and girls at more risk and what they are doing about it. Excerpts…

The Role of Consistent Key Messaging in Getting Brand Communication To “Land” With Audiences

By Mimi Kalinda

“There’s a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.” — Frank Luntz.