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The Role of Consistent Key Messaging in Getting Brand Communication To “Land” With Audiences

By Mimi Kalinda

“There’s a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.” — Frank Luntz.

Cultivating real friendship tips for teenagers

Having great friends to share your life with is a gift like no other, after all, friends are the family you choose.

On Wednesday, March 14, 2018, my 23-year-old neighbour ‘’Vicky’’ took her own life. We were later to discover she had posted a suicide note on a well-known social networking site where she had over six thousand followers. Her message had sounded like a desperate plea for attention. Although she had all those social network “friends” online, not one came to her aid. Vicky had locked herself up in the kitchen of her apartment and taken a bottle of sniper (a poisonous insecticide) mixed with an equal dose of morning fresh (a common dishwashing liquid). A suicide note was later to be found in ‘’Vicky’s room.