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Category: Gender Resources

23 Jun

5 Ways You’re Losing Customers (And Profit) to Your Competitors

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Without customers, no business would exist. Customers are responsible for paying the bills and making sure you remain in business. But what happens when you begin to lose your customers? Many female entrepreneurs have wondered why their customers don't return and what can be done to turn the tables around. In this article, you'll learn five common reasons why you're losing customers (and profit) and what you can do about this. Let's dive right in and see five common reasons why you could be losing customers and profits to your competitors; Poor Customer Service. This is by far the biggest reason why you're losing customers and profit to your competitors. Consider the following statistics: 89% of customers will switch to a competitor...
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9 Jun

How Women Mentors Make a Difference in Engineering

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For some women, enrolling in an engineering course is like running a psychological gauntlet. If they dodge overt problems like sexual harassment, sexist jokes, or poor treatment from professors, they often still have to evade subtle obstacles like the implicit tendency to see engineering as a male discipline. It’s no wonder women in the U.S. hold just 13 to 22 percent of the doctorates in engineering, compared to an already low 33 percent in the sciences as a whole. Nilanjana Dasgupta, from the University of Massachusetts in Amherst, thinks that mentors—people who can give advice, share experiences, or make social connections—can dismantle the gauntlet, and help young women to find their place in an often hostile field. In a year-long study—one of...
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12 May

Towards an HIV/AIDS Free Africa

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Hearing Nelson Mandela describe the African HIV pandemic in 2003 as genocide, with women and children as the frontline victims, was a turning point in Annie Lennox’s life. After seeing for herself how people were struggling to cope, Annie became an activist and in 2007, she consolidated her work into the SING campaign. Annie started the campaign by writing a song about HIV and invited 23 of the most internationally acclaimed female artists to record their voices on “SING”. SING is an advocacy and fundraising platform. It raises global awareness about the impact of HIV on women and children – particularly in South Africa, Malawi and the UK. This aims to promote global action on the issue. It provides financial support for...
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28 Apr

The Resistance Gets Creative

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In the run-up to President’s Day weekend, San Francisco Bay Area designer and entrepreneur Carly Dennett was in the mood to shake things up. Uplifted by the Women’s March in Oakland a few weeks before, but still mad as hell about the election of a misogynist president and almost daily attacks on the civil rights of women and girls from the new administration, Carly’s Flowerland nursery in the town of Albany became a hub for a community looking for ways to fight back. In honor of President’s Day, the big Flowerland sign on Solano Ave read: “It’s time to plant your impeach trees” – the work of Carly’s husband Matthew Hooven. Carly and her staff were brainstorming about how to unload...
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