A referred brand is a preferred brand, and a preferred brand is a referred brand”. This quote by Bernard Clive underscores the importance of referrals as a means of gaining customers in a business.
Customers are the lifeblood of any business – you can’t get enough of them. With competition in business as fierce as it has become, and innovative ideas leading the launches of new businesses almost every day, it is as easy to get into business as it is to fail.
By Aditi Maheshwari
How prepared are you to take the world by storm with the outbreak of covid19? Well, whether you or your company accept it or not working from home is the new work culture we are heading towards. With the various health and safety measures which include social distancing, dished out on a daily basis to help save people from contracting the virus, work-life or simply put ‘physical corporate space’ are beginning to move their offices to the clouds if you know what I mean. While working from home is not new to a certain category of people, there are a certain class of people who lack the buzz in working from home and might also find this very challenging in the beginning. However, if handled with a positive attitude and balanced approach we can actually leverage the strength of working from home. To maintain a balance between your personal and professional life is easy if you keep certain points in mind. Sharing in this article are some dos and don’ts of working from home so that you can enjoy the best of both worlds.
By Boma Benjy – Iwuoha
Since the commencement of the lockdown sequence which is being implemented in most cities across the globe to curb the spread of the deadly COVID-19 pandemic, the internet, and social media have been a major pastime and source of entertainment for many, who are learning to cope with the new realities.
By Miracle Nwankwo
Every business whether startups or not are in dire need of business angels (Investors). These business angels will not just keep running to you because you need them badly, but they also want to know what you have to offer and what you will be bringing to the table. Before a prospective investor can freely and without fear invest in your business, there are red flags they always look out for, so as to avoid the possible pitfalls that may arise from investing in the wrong business.
The Global Entrepreneurship Monitor (GEM) 2016/ 17 women’s report shows that women entrepreneurial activity globally is up by 10 percent, closing the gender gap by 5 percent since 2014. Sub-Saharan Africa leads the way, as its female entrepreneurship rates the highest globally. 25.9 per cent of the female adult population is engaged in early-stage entrepreneurial activity in the region.
How often do you open your email to find about 100 to 150 unread emails only to discover how unimportant they are after sifting through them? This can be a disheartening and unpleasant task to engage in. However, you can make your mailbox fun and exciting again, by choosing your mails and not letting your mails choose you.
A wise saying by Jim Rohn goes that “Either you run the day or the day runs you”. Highly successful businesswomen are those who have intelligently figured out ways to consistently run the day in their business, thereby leaving nothing to chances. Nevertheless, this does not in any way indicate that these “highly successful businesswomen” do not often face challenges in their businesses rather, what ultimately stands them out is the determination to always navigate through the endless issues they encounter while navigating through the top of their business career.
