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UK To Ban Gender Stereotypes in Ads

The UK’s Advertising Standards Authority has vowed to take a stronger stance on gender stereotypes in ads. After releasing the ‘Depictions, Perceptions and Harm’ report, the Advertising Standards Authority (ASA) argues that gender stereotyping in commercials is harmful and will begin enforcing new restrictions and standards in 2018. Responding to evidence in the report, ASA’s sister body, the Committee of Advertising Practice (CAP), will develop new ad standards to address these gender stereotypes. ‘Depictions, Perceptions and Harm’ found that gender stereotyping in ads can restrict the choices, aspirations and opportunities of children, young people and adults, as well as playing a part in the economic and social effects of unequal gender outcomes. According to the ASA’s release, examples of ad content that will be considered problematic under the new rules include: Ads depicting an entire family creating household mess while a woman has sole responsibility of…

Serena Williams

‘’The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all be humble’’. Serena Williams is an American professional tennis player who has won 23 Grand Slam singles titles and several Olympic gold medals.

Mimi Alemayehou: Representing Africa Across borders

Born in Ethiopia and raised in Kenya and the United States, Mimi Alemayehou is a development and finance professional. She attended St. Austins Academy, then moved to St. Austins Academy secondary school, Nairobi, Kenya, and Drew College Preparatory School, San Francisco, California, USA. She obtained her bachelor’s degree from West Texas A & M University, Texas, in the USA, and a Masters degree in International Business and International Law & Development from Tufts University Fletcher School of Law and Diplomacy, Medford, Massachusetts, USA Alemayehou is currently the Managing Director of Black Rhino Group, an investment consulting firm focused on promoting greater efficiencies in African infrastructure development. She is also the Executive Advisor and Chair of Blackstone, one of the world’s leading investment and advisory firms. In 2010, Alemayehou was nominated Executive Vice President of OPIC by President Barack Obama and unanimously confirmed by a full US Senate. As Vice…