Impact Inspire


The rapidly growing Latinas living in poverty has stirred the rise of devout philanthropist in Latin America including Eva Longoria. Eva is an American actress, producer, director, activist, and businesswoman who founded the Eva Longoria Foundation in 2012 to help Latinas build better futures for themselves and their families through education and entrepreneurship. By providing Latinas with the resources to succeed in school and business, we can help empower the Latino community.

Eva Longoria was born 1975 in Corpus Christi. She was a beauty pageant contestant in her youth and attended Texas A&M. Longoria got her first break in show business with a regular role on The Young and the Restless. Her breakthrough role came in 2004 on the hit television series Desperate Housewives.

The foundation’s programs focus on helping Latinas excel in school and attend college, and on helping Latina entrepreneurs with career training, mentorship, capital, and opportunity. 

The foundation supports parental engagement and offers a nine-week course to help parents with issues like homework and college applications. The Foundation partners with the Parent Institute for Quality Education to train parents in low-income, predominantly Latino areas. In 2015, the foundation expanded this program to Mexico City.

The foundation’s Latina entrepreneurship program works with the Howard G. Buffett Foundation to provide microloans and business training to low-income, Latina entrepreneurs. The Foundation has provided loans to more than 150 Latina business owners through partnerships with Accion Texas and Accion Diego.

The Eva Longoria Foundation supports STEM education and has helped more than 1,100 Latinas grow their STEM skills through extracurricular programming in Los Angeles and San Antonio, Texas. The foundation currently partners with the Howard G. Buffett Foundation and the Boys & Girls Clubs of San Antonio to provide an “after-school program that strengthens student knowledge of STEM skills like coding and robotics as well as their awareness of STEM education and career paths.”

Since 2014, the Foundation has partnered with the Howard G. Buffett Foundation and the Boys & Girls Clubs of Corpus Christi to run a mentorship program that has taught more than 300 Latinas about leadership and healthy living and exposes them to successful Latina mentors. The foundation expanded its Latina mentorship network to Los Angeles in partnership with Step Up and Bank of America. 

Longoria co-founded Eva’s Heroes, a San Antonio nonprofit that benefits developmentally disabled children, and serves as a spokesperson for Padres Contra el Cancer, an organization supporting Latino families who have children with cancer.

She sits on the boards of the Mexican American Legal Defense Fund (MALDEF) and LA Plaza de Cultura y Artes. She has supported United Farm Workers and the Dolores Huerta Foundation, among other organizations.

Apart from her foundation, Longoria may have other avenues of grant making, and some important grants may be missing from this rundown. Since 2012, the Eva Longoria Foundation has been committed to its mission towards the Latinas.


Alice Eduardo is a firm believer of being a blessing to others. She once said, “if I can save a soul and make people happy, I feel super happy.” Alice Eduardo is not all glitz and glamour although she epitomizes these at every turn, however she also devotes her time to her advocacies.

Alice Eduardo feels that her success is God-given, so she shares its fruits to the people who need help the most. An extraordinary person with an exceptional opportunity, she said, “Every day, I count my blessings, and I try to make my blessings count.”

Alice Eduardo has several passion projects, one of the most important of which is the 320 sqm. pediatric ward at the Philippine General Hospital. This has been a passion project because her father, Andres, suffered from cancer as well.

Called the Department of Pediatrics-Hematology-Oncology Isolation Ward, it caters to the young cancer patients. Building hope for these patients is a must, and this is her goal.

The ward is mainly for children with cancer from poor and disadvantaged families – the poorest of the poor. These people cannot afford expensive medicines and treatments.

She saw the situation of the kids by herself when visiting the illness-stricken child of one of her employees in PGH. Right there and then, she told herself, “Charity cannot wait.” Compassion is the answer.

Paying it forward, many are inspired by her donations in PGH, spawning several other donations. Nevertheless, she knows that this is not enough. Another equally important need is the relatives’ dormitory because some of the patients’ are from outside Metro Manila.

Alice Eduardo’s hometown is Jaen, Nueva Ecija. And coming from a Catholic family, she knows the importance of valuing places of worship. Building the church is another passion project she dubbed as the “monument of thanksgiving.”

Alice Eduardo is one of GoNegosyo’s stalwart partners. GoNegosyo is a program under the Philippine Center for Entrepreneurship. Local entrepreneurs are the target of the program.

She speaks at GoNegosyo-sponsored summits and conferences, sharing her entrepreneurial journey with the aspiring Filipinas. She also conducts mentoring sessions.

Alice Eduardo is also a prime mover for Habitat for Humanity since 2011 (PhP10M). She has also donated an aggregate amount of Php5M to Marawi survivors.

Her other philanthropic activities include;

Building 100 homes for Yolanda victims (PhP10M)

Building San Agustin Parish with parish hall in Jaen, Nueva Ecija (PhP80M)

Building two structures at Tuloy Foundation for its classrooms and theater (PhP20M)

What’s good about this construction magnate is she doesn’t trumpet her charities.

The impact inspire category for this week centers on the philanthropic strides of an amazon in Arab who believes that “When you change women’s conditions and empower them, you change the whole family”.

Those words were written by Muna AbuSulayman, a Saudi Arabian business woman and activist. Muna was born in Philadelphia, Pennsylvania on the 16th of May 1973. She studied at the King Abdulaziz University in Saudi Arabia, International Islamic University Malaysia and George Mason University. She holds a B.A. and M.A. in English literature from George Mason University. She is currently completing her Ph.D. in Arab American literature from King Saud University.

She is a woman of substance whose pursuit for women’s empowerment has cost her both time and money. Muna began her career in 1997 as an English Department Lecturer at King Saud University, she moved on to the media world as a co-host of Kalam Nawaem on MBC which she founded in early 2000s. Kalam Nawaem is a social program which is considered to have millions of viewership and is one of the most watched social programs by Arabs worldwide. In 2004, Muna joined Prince Alwaleed Bin Talal’s Kingdom Holdings company as the Executive manager of Strategic Studies and Research Initiatives. Prior to her appointment, she had no experience in HR and administration which prompted her to learn on the job and within six months she perfected her job description. However, much more experiences came alongside working closely with His Royal Highness, Prince Alwaleed Bin Talal himself. 

Following her dedicated service to the organization, in 2006 she became the Secretary General and Executive Director of Alwaleed Bin Talal Foundation, a position that was offered to her by the Prince. The foundation which is the philanthropic arm of the Kingdom Holding company, is focused on philanthropic activities, projects, and donations that cuts across the globe. As head of the foundation, Muna is responsible for developing and implementing the foundation’s mission, vision, and operations for strategic philanthropy and humanitarian assistance. 

Muna’s passion for the girl child and the entire women race is inspiring, she expresses this passion in many ways including her voice. In an interview with the Saudi Gazette she said, “I want girls to see that there is almost no limitation to where they can go. The most important thing they can do is to work to be content, happy, married and to have children.” those words explains her strong support for women empowerment in the world and especially in Saudi Arabia.

Muna also believes that based on the number of years spent, skills acquired and experiences gained while raising a child, mothers should be appointed to higher position and paid heavily because those experiences are equivalent to any other job experience that attract good pay and the skills are essential to any organizational growth.

Asides, working for the Alwaleed Bin Talal, Muna has also been appointed to other international positions and also recognized on international platforms as a result of her quality contributions to the growth and development in various aspects. In 2004, she was named a Young Leader by the World Economic Forum which gives her the opportunity to speak on issues related to challenges facing the youth around the world. In 2007, the United Nations Development Program named Muna the first woman from Saudi Arabia to be appointed as a Goodwill Ambassador. Being a goodwill ambassador Muna championed humanitarian causes including the Tetanus Shot Campaign in 2011 for Yemen. In 2007, the Middle East Excellence Awards Institute presented her the Achievements in Regional and International Relations Award. In 2009, she was named one of the most influential Muslims in the world.

Muna is a public figure who appears constantly on the news or as a panelist on platforms like; the Davos World Economic Forum, Jeddah Economic Forum, C-100 of the World Economic Forum, Brookings Institution Conferences and other venues. She tries as much as possible to reach out to different audiences in various spheres of life for the sole purpose of touching their lives.

Muna is also a member of Soliya, an organization devoted to improving communications between East and West through university education. She serves in the Advisory Board of Meeda, the premier content translation website service in the world for Arabic. Since 2004, she has also served as a volunteer director for the Friends of Saudi Arabia Association and remains a member of the Saudi Media Association.

Beyond her societal impact, Muna is a dedicated mother to two children whom she shares custody with her former husband.

As a unique publication dedicated to telling the stories of the giant strides of women in emerging nations of Africa, South America, Middle East and Asia; we love to potray stories like Muna AbuSulayman in order to create a deeper awareness and appreciation of women leaders in all sphere of life and also inspire the younger generation with the hope for a better future.

Philanthropy in Philippine is taken as important as education, health, infrastructure or any other basic need that is important to man. A striking aspect about philanthropy and the Filipinos is that the women in Philippine are mostly given to philanthropy than any demographic. When discussions on Philippine’s women and philanthropy comes up, the story of Heart Evangelista ruminates the mind.

Heart was born on February 14, 1985 in Manila, Philippines as Love Marie Payawal Ongpauco-Escudero. She is the daughter of Reynaldo Evangelista Ongpauco, a restaurant magnate who belongs to a Chinese-Filipino clan, and Maria Cecilia del Gallego Payawal, whose family is from the Bicol province of Camarines Sur. She is the youngest child of 5 children, four sisters and one brother. The family moved to San Francisco, California during Heart’s early teens, there she studied at Aubudon School in California. However, before Heart crossed her teens she moved back with her family to Philippines and later attended Collegio San Agustin-Makati in the Philippines. 

Since her childhood, Heart has always wanted to become an actress, so even as a child she was keen on every opportunity she found to explore her passion. At first, her mother did not want her to venture into the showbiz industry at an early age but Heart signed up with ABS CBN Talent Center and became part of Star Circle Batch 9, and this was the beginning of her career which began at the age of 13. She later signed with agency Star Magic and she changed her name to Heart Evangelista. She was transferred to ABS-CBN’s Distance Learning Center immediately she signed into the industry and that was how she kick started her journey into showbiz as a commercial model and actress. She was very good at her job and she starred in so many movies and shows, including the G-mik show which helped her gain more popularity and exposure in the industry.

Heart is now known as a Filipina actress, TV host, visual media artist, philanthropist, and socialite. Through her various endeavors she has been able to help and advocate for the underprivileged.

Heart started her journey in philanthropy in 2005, when she established her charity organization called Heart Can, which was created to help children with respiratory diseases. The foundation has been consistent in delivering its mandate since its inception. This share act of love and kindness has helped thousands of children with special needs. She is also a spokesperson for PAWS or (Philippine Animal Welfare Society), launching various campaigns for the organization such as the Have a Heart for Aspins campaign. Heart has also been supporting the Balikatan Thalassemia for children with rare diseases, Corridor of Hope for children with cancer and the Cerebral Palsy Association of Sorsogon where her husband hails from.

She is also an LGBT icon and a recipient of Lagablab Network’s Equality Champion Award in the Philippines, being a strong supporter for the passage of the SOGIE Equality Bill, which provides protections on the basis of sexual orientation, gender identity, and expression. 

On February 15, 2015, Heart married Senator Francis “Chiz” Escudero, who was born and raised in Bicol province of Sorsogon. She met her husband through her mentor, the late senator Miriam Defensor Santiago, a close friend of her mother. The couple wed in a private ceremony at the Balesin Island Club in the Philippines. 

Some Awards won by Heart Evangelista

2009 My Myx Awards, Favorite Guest Appearance in a Music Video for Bahay Kubo

2009 Metro Manila Film Festival, Best Supporting Actress for Mano Po 6: A Mother’s Love

2009 FAMAS Awards, Best Actress for Ay, Ayeng

2007 PMPC Star Awards, for Movies, Female Face of the Night

2004 FAMAS Awards, German Moreno Youth Achievement Award

2004 Guillermo Mendoza Memorial Scholarship Foundation, Princess of RP Movies

2003 Awit Awards, Best Performance by a New Female Artist (Love Has Come My Way)

2003 Asia Pacific Excellence & Handog Kay Ina Awards, Youth Achiever for Arts & Entertainment

2003 Ivan Entertainment Productions: Circle of 10 Modeling Agency, Celebrity Endorser of the Year

2003 Guillermo Mendoza Memorial Scholarship Foundation, Most Popular Love Team of RP Movies (with John Prats)

2003 Himig Handog Awards, Album Platinum Award

2002 Himig Handog Awards, Listener’s Choice Award (Love Has Come My Way)

We all agree that the attitude of giving stems from a burning desire to meet a need or a determination to impact lives especially when it driven by past struggles and failures. Philanthropy by Merriam-Webster, is a goodwill to fellow members of the human race especially, an active effort to promote human welfare. In our world today, there are billions of philanthropists scattered all over the world in pursuit of a particular goal, which is; making the world a better place for the entire human race. Amongst these numerous people is Noëlla Coursaris, the Congolese rural diamond. 

Noëlla was born in the Democratic Republic of Congo to a Cypriot father and a Congolese mother. Her father died when she was only five, leaving her and her mother alone. After her father passed on, Noëlla’s mother, being saddled with responsibilities and with no education or financial resources, faced difficulty in catering for her little girl all by herself. So Noëlla was sent to Europe to live with her relatives who lived in Belgium. Growing up with her relatives was not as comfortable as a bed of roses, which made childhood for Noëlla’s somewhat difficult. She had little or no contact with her mother. 

However, amidst this unpleasant situation, Noëlla was given the privilege of gaining education which she pursued with so much zeal and determination. She excelled academically because according Noëlla, “When you have nothing, you know that if you fall there’s no one to pick you up. So you have to stand.” “I resolved very early that I would study and work and be independent.” 

Noëlla continued to excel academically and she graduated with a degree in business management in her early 20’s. After 13 years of being away from Congo, she returned to her homeland to see her mother. On returning to Congo, Noëlla was shocked on seeing the deteriorating status of many girls whose stories could have been hers if she had remained back in Congo. She became burdened with the desire to help bring these girls the opportunity to learn and become empowered to demand the best for their lives. Although she could do nothing at the time, she promised herself that she would one day make a difference and put smiles on their hopeless faces that she saw back at home.

Like the old saying that says “where there is a wheel there is way” Noëlla’s will attracted a solution that birth the fulfillment of her dreams. 

Soon after Noëlla visited Congo, her friend signed her up for a competition to become a model and she was chosen to appear in a campaign for Agent Provocateur. Through modeling, Noëlla was constantly on the media spotlight, she was starred in prestigious fashion magazines like Vogue and Vanity Fair and before long she was known on the global stage. She also began to travel around the world and as she traveled the world, her exposure brought ideas and best ways to which she can lend a helping to the human race in her own way. 

After so much thought and plans, in 2007, Noëlla formed Malaika, a nonprofit grassroots organization that empowers Congolese girls and their communities through education and health programs. Through Malaika, Noëlla has been able to touch the world with her kindness and impacted on lives. She has helped in the pursuit of gender equality and the global pursuit of education for the girl-child.

The Malaika project which is been offered completely free of charge includes; a school for 280 girls, a Community Center built in partnership with FIFA, which provides education, health and sports programming to about 7,000 youths and adults annually, the construction of nine wells that provides clean and portable water to over 18,000 people, and other plans which are still in view. 

Noëlla has been totally engaged in the empowerment of girl-child, she is known as an advocate for peace, who has spoken on various international gatherings including the 2018 World Economic Forum at Davos, UNICEF and the UK Parliament where she appeared on several occasions alongside President Clinton on Clinton Global Initiative panels. 

Through Malaika, she has seen an entire village been transformed due to the power of education of girls and women. This further confirms the popular quote by Brigham Young which states that, “You educate a man; you educate a man. You educate a woman; you educate a generation. Also according to Noëlla, “an educated woman is more likely to give back to her community, to inspire others to go to school, and to cultivate a sense of curiosity, ambition, and independence among her peers and the next generation.” This is very true because she exemplifies those words in her tireless pursuit of bringing help to the human race.

Beyond the village of Kalebuka, Noëlla has touched the nation of DRC and the continent of Africa in order to engage with surrounding communities and invite them to be a part of her educational revolution. She remains one of the leading voices in education for girls in Africa and an ambassador for the Global Fund set up by Bill and Melinda Gates to Fight Aids, Tuberculosis, and Malaria. On these accounts, she has been recognized and interviewed about her philanthropic work on different platforms and global news networks such as CNN and the BBC. She has given a TED talk and presented before top executives from multinationals like SAP and T-Systems. 

She was named one of ELLE’s incredible women shaping Africa and one of the most powerful women in philanthropy by Lifestyles. Recently, Noëlla was featured in an interview in The Times which went on to appear in the Week. 

As regards her personal life, Noëlla is married to her husband James Masters and they have been blessed with both a boy and girl. As a mother it is often said that managing a home and pursuing a career can be very difficult but for Noëlla being a mother has helped shaped her narrative and drive as she continues to impact on and inspire her world for change.

By Miracle Nwankwo

“The importance of women being able to work as well as raise children left an indelible impression on me”

According to The Economist, “women make up only a small percentage of top philanthropists in Asia, but their influence is disproportionately large as they transform the nature of philanthropy itself”. Recounting the activities of businesswomen in Asia, philanthropy is a common phenomenon. Asia’s women are natural given to philanthropy and in many cases most of the businesswomen in Asia started their journey in business with the mind-set of impacting their society and helping the poor.

The impact inspire category of Amazons Watch Magazine is a platform that mirrors the impact and philanthropic activities of women in developing nations while setting examples and inspiring others to get involved. In the same vein, we bring you the story of Yoshiko Shinohara, Japan’s first self-made woman billionaire who began her journey as a business woman in order to provide better jobs for women in Japan.

Shinohara was born in 1934, to a school headmaster and a midwife. Growing up during the World War II, Shinohara lost her father when she was eight and was raised by her single mother, who never remarried. After high school she got married at the age of twenty but left the marriage shortly after the wedding. She told Harvard Business Review in 2009 that soon after her wedding, she realized that she would rather not be married, and that her husband was not the right person for her. So she decided she had better quit the marriage as soon as possible.

Shinohara was just a high school holder when she left her marriage, she thought about what she was going to do with her life. She was not satisfied with the kind of jobs that most women in Japan were engaged in at the time, understanding that she could do more she decided to leave for England. On getting to England she was inspired on seeing women working as temps and this was different from the work system in Japan. She worked as a secretary in England and also moved to Australia working as a secretary too.

In 1973, she was back to Japan with a high school degree and secretarial experience from two different continents, but again Shinohara was still unsatisfied with the job prospects in Japan. But this time was different, having experienced the temping system in England and Australia, she decided to introduce the system in Japan by starting her own firm, Temp Holdings.

When Shinohara started her company, she had not deliberately considered the challenges and oppositions that she might face from the society and authorities in Japan because at the time, Japan was running the lifetime employment work policy and the law bans private companies from engaging the temp system. She was often summoned by the Japanese Ministry of Labor for query but Shinohara was not ready to give up on her company or the temping system.

Temp Holdings started as an all women Japanese temporary staff company, in Shinohara’s small apartment in Tokyo. She told Forbes Asia that “Education and women working always were in the back of my mind,” “The importance of women being able to work as well as raise children left an indelible impression.”

It was difficult for the company to pull through without disturbance from the authorities plus the slow pace of the business. At some point Shinohara told Forbes Asia that she had to teach English language at night to make ends meet. After a while the law was changed, accommodating the temp into Japan work system.

Temp Holdings moved into its first office space after five years, however, the company was still plagued with growth in terms of sales, so Shinohara taught of employing male staff into the system but when she made the suggestion to the managers refused.

In those days, temp companies where seen as an all women company because only women were tempstaff in the early days.

Fortunately, one of the branches employed a male staff and there was a boom in sales growth. It then dawned on Shinohara that the right mix of men and women was the trigger she needed to move Temp Holdings forward. She took off the company’s look of all women tempstaff and began employing male temps, this launched Temp Holdings at the forefront of Japanese business scene and in 2008, it was listed on the Tokyo Stock Exchange.

She continued to thrive at the business scene of Japanese until 2016 when she finally retired to concentrate on her philanthropic work after donating USD140mil worth of her company’s stock to fund scholarships for students studying to become nurses, social worker or day-care staff, under the Yoshiko Shinohara Memorial Foundation.

Miracle Nwankwo

She is currently the President of the Voice of Women Entrepreneurs Tanzania, (VoWET) a platform that empowers women economically in East Africa’s second biggest economy .In addition; she is a chairperson of major women’s savings and credit co-operative organization in Tanzania. However, it is her entrepreneurial journey that bagged her East Africa Entrepreneur of the Year award in 2017 that initially made her more visible in a space smothered by a patriarchal mindset.

Maida Waziri, 49, Managing Director of,   Ibra Contractors Ltd, that won her the accolade of best female contractor in Tanzania for cumulatively five years ending 2015 also owns Ibra Enterprises, her first officially registered company that is engaged in the furniture and hardwood sector.

Understandably, what makes Maida a news-grabber is the fact that her road to success is simply inspirational. No wonder she is widely considered a quintessential entrepreneur who has made  it to the top by sheer grit, determination and a never-say-die spirit.

Soon after completing her O Levels in 1990 Maida chose the root of entrepreneurship. Her parents could have managed to send her to high school, but that was not where her heart was. Her passion was in business.

“I dreamt of living a good life. I dreamt of employing others so they could earn a living through me. I’m glad this has happened already,” she says.

“My parents could have managed to send me to high school, but I decided to go for business. My mind was much more into business than in studies. I had this feeling of doing better in business than studying,” says the mother of three.

“The truth is my mom suffered a lot because of poverty, so I told myself since when I was a little girl that I must succeed and I would get rich and pull women up. It’s that poor background that has pushed me to where I am today, “she says. 

Maida begun her sojourn in the labour market as a sales girl, selling hand-me-down clothes, commonly referred to within East Africa as ‘mitumba’. She graduated in 1992 to a seamstress after going through a basic course at that ubiquitous YMCA College where she put up time for eight years seeing her sewing machines growing in numbers from having one to 30 and was now predictably an employer employing 15 people.

It’s worth noting that Maida began her business journey with a meager $ 12 as capital

“I used to walk with an open mind hoping that people would love the clothes and buy them,” says Waziri.

Since hawking is mainly done by men, people would be surprised to see a young girl walking around the streets selling clothes. But today, the situation has changed with more women street vendors. Apart from having to walk long distances to find customers, business was not always rosy. There were days when she would sell zilch.

“But this did not deter me. This is the path I had chosen and therefore I was ready to face the challenges. I raised enough money in one year and enrolled for a tailoring course in 1993. After training for one year, I opened a tailoring mart in Buguruni (Dar es Salaam). Business was good but no matter how much money I earned, my parents were still unhappy with the decision I had made, “says Maida.

Not content with just sewing, her business acumen steered her into a myriad of business enterprises that increased her income stream including food and the transport industry, as well as owning herds of cows which provided her with milk to commercially sell including the fishery sector.  

“She was the first woman to operate a motor boat at the Dar ferry, which would collect fish from Mafia Island in Zanzibar to sell in Dar es Salaam. The transport business didn’t pan out and Maida stopped the fishery venture because she didn’t relish water traveling,” recalls Amidha Busaraa, a former employer. 

Not one to sit on her laurels Maida was always looking out for fresh opportunities. 

“They say information is power, when I heard there was a tender from the government. I knew I couldn’t apply without having a company, so at first I used someone else’s company to apply. During this interim period, with no other option I choose to use other people’s companies. 

“I got conned, I even recall the first job where this happened. When I supplied mosquito nets to State House (residential place for the country’s President), they took all my money. I then used someone else’s company, I was conned again. It was simply a hustle so I finally decided to register my own company, ‘Ibra Enterprises’ back in 1998,” recalls Maida.

Now she was deeply entrenched in doing serious business beginning with making seat covers and uniforms for the government. Noteworthy is the fact that in Oct 1999 during the burial of Julius Nyerere, the founding President of Tanzania, Maida was the sole supplier of seat covers for government vehicles. That engagement, saw her make substantial profit and she went ahead to purchase her first car.

A year later she formed Ibra Contractors Ltd (ICL), her signature enterprise to date.

“Since we were incorporated in 2000, initially as IBRA Building Contractors & General Supplies, and later as IBRA Contractors we have emerged as one of the most respected general contracting firms in Tanzania. We have grown, matured and evolved into a high level construction company that focuses on buildings, roads, bridges and even dams.We have proven our ability to take on large, complex projects while demonstrating good performance in meeting the project objectives (such as budget, time and quality) successfully. Today, we are recognized as a high performance construction firm, for our strength in traditional construction methods and for our creative, fresh approach to cutting edge technologies and delivery systems,” reads part of ICL’s website.

Working in a male dominated industry does have its challenges.

“I’ve had to prove my abilities just because I am a woman to be accepted buy my peers in the construction industry but I‘ve remained unfazed and soldered like a true professional,” says Maida.

Her other biggest challenge has understandably being finance.

“You can go to the bank to ask for a loan of Tsh. 1 billion (US$427,350) only to be asked to provide

For a business woman who began her entrepreneur journey with a less than impressive academic portfolio it’s prove of her dogged determination to better herself that today she possess a degree in Business Administration.
No wonder women need to pay attention to her nuggets when she gives her opinion about what it takes for woman to succeed in business.  

“They say in entrepreneurship there are three things: skills, opportunities and reward. The first two have serious challenges but I encourage women to be brave…As an entrepreneur you have to have three eyes….“I’ve found to succeed in business one needs to know and understand the work they are involved in. Because when your employees realize you don’t know the work, they are likely to harass you.”

   By Charles Wachira,