If you have heard the slogan, “Black is beautiful” then you can easily come to terms with the person and the work of Eunice Cofie. A Ghanian by birth in the United States of America. A true Amazon, in the literal sense of the word. Fearless and bold to face the challenges of life ahead of her.
Behind every forward movement, there is always a pushing force. That pushing force was Eunice’s father who encouraged her to study science. The love for science later led her to major in chemistry/molecular biology at Florida Agricultural and Mechanical University. Describing the origin of her business in a 2015 interview, Colfie said; “One day whilst studying in my organic chemistry lab class, my eyes were opened to the world of cosmetic science” To succeed in life knowledge can never be underrated. Eunice went further to learn the rudiment of theoretical business. She took classes in accounting and utilized the FAMU Small Business Development Center to learn how to write a business plan.
Of course, Eunice worked so hard to attain the height she is today, including the fact that she recognizes the peculiarity and beauty of the darker skin, which she sets out to enhance. Eunice narrated that while she was in the college in US years back, her peers do not easily recognize those God-given qualities which they sometimes taunted her about: the dark skin, the curly thick hair, roving black eyes etc., were what stood her out when she won a beauty pageant.
Eunice discovered early in life that if you look carefully, there is always something in nothing. With this mindset, she recognized that her dark skill was not a disadvantage but rather an advantage and it should be something to cherish. She set out to make an inroad into cosmetics for coloured people worldwide. As a matter of fact, this was the just the impetus she needed to develop her company Nuekie, Inc.
The company’s purpose is to provide quality dermatological products for ethnic people (i.e. African/African-American, Hispanic, Asian, Middle Eastern, Native American, Pacific Islander). Today, Eunice is the President and Chief Cosmetic Chemist of Nuekie – an innovative health and beauty company for people of colour as earlier mentioned.
Giving back to society is a phrase commonly used by kind-hearted people. This made Eunice to be engaged in a deep commitment to social causes worldwide which led her to make a positive impact across the globe, specifically in Ghana and the Philippines. While in college, Eunice spent her summers working in a village community in Ghana, West Africa implementing the Save a Million Lives HIV/AIDS Education and Prevention Program.
As the former Miss Black Florida USA, she spent a year promoting her platform Preventing Childhood Obesity and Diabetes through Education and Life Transforming Habits. She was able to contribute greatly to her community by inspiring young people to live healthy lifestyles.
Every human good deed needs a commendation as an encouragement. In 2012, Eunice was honoured by the World Economic Forum as a Young Global Leader for her professional accomplishments and commitment to society, as well as her potential to contribute to shaping the world.
The Florida Commission on the Status of Women recognized Eunice with the prestigious 2011 Florida Achievement Award for her commitment to improving the lives of women and families in her community. In 2008, Eunice was named by the Tallahassee Democrat newspaper as one of the “25 Women You Need to Know in Tallahassee”.
She has been featured in noteworthy publications globally. Today, AMAZONS WATCH MAGAZINE is lending a voice to this great up-coming Amazon. A true pathfinder!
By Reuben AKOR