It felt less like a formal interview and more like catching up with an old friend. When the Amazons Watch Magazine team connected virtually with Camila Fernández Achutti, CEO of MasterTech, Mexico, she appeared on screen with a quiet confidence, no entourage, no airs, just her laptop within reach and a disarming smile that instantly set the tone for an open conversation.
Before the first question was even fully out, she leaned in with an eagerness that filled the screen. “Perfect, perfect,” she began warmly, “I fell in love with computing at the University of São Paulo, but really, I realized what computing was with my father.”
As she recounted, her childhood home was full of codes and CDs, her father’s world of technology becoming hers by osmosis. “I just felt like coding, programming language, was a way to turn ideas into reality,” she explained. “It was magical in my mind as a kid, a superpower to solve problems and come up with cool ideas.”
But even as a child, she connected technology to justice. “For me, it was a way to redistribute power,” she said, almost laughing at how her father reacted when seven year-old Camila spoke about such big ideas. “He said, oh God, if you’re already thinking about power redistribution…”
That conviction shaped her life’s work. “I came up with the idea of creating opportunities for people not like me. Founding MasterTech and Somas was easy in that way, I was convinced that talent is universal, but opportunity is not.”
Her voice grew firmer, almost urgent: “Technology compresses the distance between a problem and a solution. From my bedroom, I could write code that made a difference.”
That is Camila: part dreamer, part doer, a Glamourpreneur whose power lies in merging technical brilliance with social mission. She represents a global wave of women redefining what it means to lead in business.
And she is not alone. Across industries and continents, women like her are reshaping the global marketplace with elegance, intellect, and grit. Their stories remind us that the future of business doesn’t just look different, it looks bold, brilliant, and yes, beautiful. Forget the Tired Tropes.
Gone are the days when women entrepreneurs were framed only as “breaking in.” Today, women like Camila are owning the stage, rewriting the script, and dazzling the world while doing it. They are not just building companies; they are reimagining economies, redefining industries, and restoring communities. They are the Glamourpreneurs, leaders who mix brains with boldness, impact with elegance, and yes, power with unapologetic style.
From the war rooms of defense and the green corridors of finance to the shimmering aisles of beauty and the buzzing labs of tech, women are proving something that can no longer be ignored: global growth looks a lot more fabulous when women lead it.
Purpose Is the New Power
Numbers don’t lie. Women are three times more likely than men to create purpose-driven businesses (World Bank Gender Innovation Lab). That’s not entrepreneurship as usual; it’s a revolution of values.
In Africa, Asia, and Latin America, women are wielding startups as weapons of change. The World Economic Forum reports that in low-income countries, one in three women (28.2%) dreams of launching a business, compared to just 11% in high-income economies. Why? Because for many, business isn’t just about revenue, it’s about resilience, redemption, and rewriting futures.
From eco-friendly farming tools in Nigeria to maternal health AI apps in Cameroon, women founders are proving capitalism can carry a conscience. Call it compassionate capitalism, and women are leading the charge.
Tech Queens: Coding the Future
Tech remains the space where women are underestimated yet increasingly unstoppable. Think of Jay Graber, CEO of Bluesky, the decentralized social platform now with over 30 million users. Her Chinese name, Lantian, “blue sky”, is fitting. She envisions digital spaces unshackled from corporate monopolies, where communities thrive freely.
In Africa, innovators like Agbor Ashumanyi Ako (GiftedMom) use AI to cut maternal deaths, one text message at a time. Despite a 12% global funding drop for women-led startups in 2024, women in tech are not slowing down. They are turning underfunding into what one founder calls “scrappy brilliance”— creativity forged in scarcity.
And then there’s Camila Achutti. From her São Paulo childhood of CDs and codes to founding MasterTech in Mexico, she embodies how women are coding not just apps, but futures. “Talent is universal,” she insists, “but opportunity is not.” Through tech, she is redistributing both.
Green Queens of Finance
Enter Tarciana Paula Gomes Medeiros, CEO of Banco de Brasil, the first woman in history to hold that post. Once a schoolteacher, today she directs a $66 billion sustainable portfolio. She has pledged $3.5 billion in loans to women entrepreneurs and secured $250 million for renewable energy.
But her most powerful move was symbolic and historic: in 2024, she issued a public apology for the bank’s role in Brazil’s slave trade, marking a new era of accountability in finance.
From India’s “solar sakhis” to Nigeria’s eco-innovators, women are proving sustainability isn’t a niche, it’s the new mainstream of money.
Women at War: The Defense Disruptors
Defense might be the last place you expect glamour, but women are proving power wears heels too.
Phebe Novakovic, CEO of General Dynamics and former CIA operative, runs one of the world’s largest defense firms. Since 2013, she has steered billion-dollar deals with quiet precision, avoiding glitz while commanding immense respect. Her leadership shows that the most powerful women don’t always shout, they strategize, execute, and win.
Beauty, But Make It Bold
If defense is about tanks, beauty is about confidence, and women are redefining both.
When Rihanna launched Fenty Beauty with 50 foundation shades, she didn’t just sell makeup. She revolutionized inclusivity in beauty, forcing the industry to confront its blind spots. Women like Huda Kattan, Sharon Chuter, and Emily Weiss have built empires rooted in diversity and authenticity.
As Sharon Chuter puts it: “Authenticity is your ultimate currency.” Women in beauty are cashing in, ethically, inclusively, profitably.
Social Enterprise: Building With Heart
If capitalism had a heart, it would beat like the ventures women are building. From Dromedic, which fixes blood supply chains, to grassroots education startups, women are building businesses that heal, feed, and empower.
The African Development Bank’s AFAWA initiative has unlocked $5 billion for women-led social ventures. The secret sauce? Women chase purpose alongside profit, a combination investors are finally learning to value.
Systems, Support, and the Road Ahead
Challenges remain. The WEF reports nearly 73% of women start businesses out of necessity, not luxury. Funding gaps, property rights, and mentorship deserts are steep barriers.
But tides are shifting. Digital mentorship networks in Ethiopia, accelerators in Asia, and investor coalitions worldwide are beginning to level the playing field. As Dr. Awele Elumelu reminds us: “The future is female, driven by resilience and collective action.”
Why the World Needs Glamourpreneurs
So, what do these stories teach us? That success isn’t just a balance sheet, it’s a legacy. Jay Graber is reshaping tech with community. Tarciana Medeiros is cleaning f inance with accountability. Phebe Novakovic is commanding defense with discipline. Rihanna and Sharon Chuter are redefining beauty with inclusivity. And Camila Achutti? She is coding equity itself. Together, these women show us a simple truth: when women lead, economies grow, but more importantly, societies heal.
The call is clear; support them, invest in them, celebrate them. Because the future of global growth isn’t only about profit margins. It’s about style, smarts, and the unstoppable force of women daring to lead.
Comments are closed.