Moroccan business mogul Salwa Akhannouch has opened her fourth Yan & One store, and the second one in Casablanca alone.

The new store, which is located on Casablanca’s Massira Al Khadra Boulevard, was decorated by Placebo Studio, a collective of young Moroccan street artists, in order to give it a “New York” vibe.

Yan &One Massira is geared to give customers an “experience” and allowing them to test products. And the range of products to test is unprecedented in Morocco: 170 different brands, 70 of which are exclusive to Yan & One. Both makeup and skincare products are on offer. 

Unlike the other three stores already open across Morocco, the new addition includes a hair salon, as well as a nail bar, barber services, and a makeup station so visitors can get glammed up on the spot.

The official opening took place on Saturday, September 14, and was a grand affair. Moroccan celebrities such as singer Zouhair Bahaoui, actor Said Taghmaoui, and the dancer, model, and actress Nora Fatehi were in attendance.

Ever since Yan &One opened its flagship store in 2017, the brand has rapidly expanded. That is not her only success: she is also the founder and CEO of the Aksal-Morocco Mall Group.

The group owns 50% of the Morocco Mall, where Yan &One’s first store opened. The mall is the second-largest in Africa, built at a cost of more than $240 million in 2007.

She also holds exclusive rights to distribute various international fashion brands in Morocco, such as Zara, banana republic, and Gap, and has built an impressive real estate portfolio.

Her business prowess received an accolade in August 2018, when she was ranked second on a list of the 50 Most Influential Business Women in Africa. In 2015, she also ranked 8th on a list of the 100 Most Influential Arab Women, compiled by UAE website Arabian Business.

Source: Morocco World News

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